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Digital Strategy



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This one-day executive workshop provides participants with the theoretical knowledge and hands-on practical experience required to formulate a digital strategy through the application of leading digital business frameworks, business model concepts, and strategic practices and techniques.

About this course

In the digital age, we need agile and adaptive approaches to formulating and incorporating business and technology strategies for an integrated digital strategy.  Firms that have successfully digitised their service offerings and operations have enjoyed greater returns for their shareholders.

This short course focuses on the broader approach to guiding and informing digital strategy through partnerships across eco-systems. Participants will learn through open dialogue and discussions of practical examples of digital companies, enabling them to gain the knowledge required to formulate and mobilise a digital strategy for execution in their own organisations.


Full price: $750 (GST free)*

*Price subject to change. Please check price at time of purchase. 

Enrolment conditions

Course purchase is subject to UTS Open Terms and Conditions. 

COVID-19 response 

UTS complies with latest Government health advice. Delivery of all courses complies with the UTS response to COVID-19.

Additional course information

Course outline

The following content will be covered during the course:


  • Positioning business strategy, technology strategy and digital strategy
  • Pitfalls in digital strategy
  • Critical success factors for digital strategy.

Section 1: Digital business model

  • Key frameworks to guide the digital agenda
  • Framing your business model
  • Digital value proposition
  • Supplier, partner and eco-system strategies.

Section 2: Five step digital strategy process

  • Transparency in the process
  • Key activities, input and outputs
  • Prioritisation and sequencing
  • Mobilisation to execute.

Section 3: Adaptive enterprise and platform architectures

  • Architecture capability for digital strategy
  • Buy, build or borrow strategy
  • Transition steps.

Conclusion & Quiz 

Course learning objectives

Upon successful completion of this course, participants should be able to:

  • Explain how digital strategy differs from traditional business and technology strategies
  • Apply a practical understanding of the elements that lead to formulating a sound digital strategy
  • Apply industry leading frameworks in developing a digital business model for services and products
  • Understand how to identify appropriate partnerships
  • Successfully mobilise a digital strategy towards execution
  • Apply adaptive architecture principles to enable digital innovation and transformation.



To complete this online course, you will need a personal computer with reliable internet access and an operating system with a web browser compatible with the Canvas.

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Who is this course for?

This course is suitable for (but not limited to):

  • Head of departments and executives
  • Directors and business leaders
  • Strategists and enterprise architects
  • Business/digital transformation professionals
  • Product managers.

Acknowledgement of Country

UTS acknowledges the Gadigal people of the Eora Nation, the Boorooberongal people of the Dharug Nation, the Bidiagal people and the Gamaygal people, upon whose ancestral lands our university stands. We would also like to pay respect to the Elders both past and present, acknowledging them as the traditional custodians of knowledge for these lands.