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SHORT COURSE

Engaging with Stakeholders: Tools and Tactics

An organisation’s stakeholders can influence whether it survives or thrives. Gain skills in identifying and assessing important stakeholders to build creative and productive relationships that meet organisational goals.

About this course

In this course, you will learn why and how to engage, involve and consult your organisation’s stakeholders. You will explore the concepts of stakeholders and engagement through research and contemporary case studies and create stakeholder maps that identify and prioritise stakeholders to inform engagement plans. In addition, you will develop a stakeholder engagement plan and apply your acquired knowledge of tools and tactics to your own workplace.

Course structure

The course comprises three modules and is delivered over four weeks. The course is part-facilitated and part self-paced.

The three modules are:

1.  Stakeholders

  • Who or what is a stakeholder?
  • Creating stakeholder maps.

2.  Engagement

  • What is authentic engagement?
  • Building relationships by engaging with stakeholders.

3.  Stakeholder engagement plan

  • Practical tools and tips for engaging with stakeholders
  • Creating a stakeholder engagement plan.

Over the course, you will be immersed in UTS’s innovative learning experience, with:

  • A live, online 1.5-hour orientation session to get to know your facilitator, your peers and the course
  • Live, online interactive workshops (1-hour and 1.5-hours) throughout the course to discuss learnings from the modules
  • Ongoing, expert academic support with collaborative online activities
  • A live, online 3-hour session at the end of the course to review your stakeholder engagement plan.

Learning outcomes

At the successful completion of this course you should be able to:

  • Identify and categorise stakeholders to develop a stakeholder map
  • Advise organisations on how best to engage with stakeholders through a stakeholder engagement plan
  • Apply a number of stakeholder engagement tactics to your own work context.

Participant requirements and equipment

To complete this online course you will need a personal computer with adequate internet access, web conferencing capability and an operating system with a web browser compatible with Canvas and Zoom.

 

 

Who is this course for?

This course is suitable for a wide range of professionals who engage with stakeholders. It is suitable for:

  • Managers
  • Communication professionals
  • Community engagement managers or liaison officers
  • Member/employee communication managers
  • Stakeholder managers
  • Public affairs managers
  • Project managers across industries, including the not-for-profit sector.
$765.00

START DATE

31 May

MODE

Online

DURATION

30 hrs

Meet the Expert

Dr Mai Hansford

Dr Mai Hansford
Senior Lecturer, Public Communication Program, Faculty of Arts and Social Sciences

Dr Mai Hansford teaches in the Executive Master and Master of Strategic Communication courses at UTS, as well as in the Bachelor of Communication (Public Communication). She has had extensive experience as a public relations practitioner before joining UTS. Mai strongly advocates the benefits of linking theory and practice – with each informing the other.

Mai's doctoral research examined public relations as a form of storytelling, with the telling and retelling of stories contributing to the formation of cohesive organisations, stakeholder groups and communities.

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Book a session

Mon 31 May 2021 -
Fri 25 Jun 2021
Expert: Dr Mai Hansford
  • This course will be delivered online through Canvas and Zoom sessions.
  • Online
  • 4 sessions, 7 hours total

In addition to the live sessions, participants will need to undertake approximately 22 hours of self-directed online learning during the 4 week course.

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