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Engaging with Stakeholders: Tools and Tactics - UTS Open
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Engaging with Stakeholders: Tools and Tactics



17 July




4 wks


Avg 7.5 hrs/wk

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Meet the Expert

Dr Mai Hansford

Dr Mai Hansford
Senior Lecturer, Public Communication Program, Faculty of Arts and Social Sciences

Dr Mai Hansford teaches in the Executive Master and Master of Strategic Communication courses at UTS, as well as in the Bachelor of Communication (Public Communication). She has had extensive experience as a public relations practitioner before joining UTS. Mai strongly advocates the benefits of linking theory and practice – with each informing the other.

Mai's doctoral research examined public relations as a form of storytelling, with the telling and retelling of stories contributing to the formation of cohesive organisations, stakeholder groups and communities.

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Effective stakeholder relationships can make or break your organisation. With this UTS Open short course, you’ll learn to identify and assess prospective stakeholders, and build creative and productive connections that help advance your business goals.


About this course

Learn to engage, involve and consult your organisation’s stakeholders with this short course. Through a combination of live workshops, self-led learning and the use of research and contemporary case studies, you’ll:

  • Explore concepts of stakeholders and engagement
  • Consider the how and why of building effective stakeholder relationships
  • Learn tools and tactics to support effective relationship building
  • Understand the impact of those relationships on your business outcomes
  • Create stakeholder maps to inform your engagement plans
  • Develop a stakeholder engagement plan for your workplace.


This course was a great way to expand on my understanding of stakeholder engagement. I found it especially useful to hear the different perspectives of and experiences with stakeholder engagement from my cohort who came from a range of professional backgrounds.

Aleena Castanos, Team assistant for Urbis - Community and Stakeholder Engagement

Key benefits of this course

This course has been designed to:

  • Provide you with in-depth knowledge of concepts and theories relevant to engaging stakeholders
  • Strengthen your ability to engage with different stakeholders
  • Equip you with practical skills that can be applied in various industries
  • Provide you with the knowledge and skills to design your own stakeholder engagement plan.


Full price: $850 (GST-free)*

Special price: $765 (GST-free)* Special price offer ends 31 May 2023. 

*Price subject to change. Please check price at time of purchase. 

Discounts are available for this course. For further details and to verify if you qualify, please check the Discounts section under Additional course information.

Enrolment conditions

Course purchase is subject to UTS Open Terms and Conditions. 

COVID-19 response 

UTS complies with latest Government health advice. Delivery of all courses complies with the UTS response to COVID-19.

Course outline

The course comprises three modules and is delivered over four weeks, part-facilitated and part self-paced:

Module 1 - Stakeholders

  • Who or what is a stakeholder?
  • Creating stakeholder maps.

Module 2 - Engagement

  • What is authentic engagement?
  • Building relationships by engaging with stakeholders.

Module 3 - Stakeholder engagement plan

  • Practical tools and tips for engaging with stakeholders
  • Creating a stakeholder engagement plan.

Over the course, you will be immersed in UTS’s innovative learning experience, with:

  • A live, online 1.5-hour orientation session to get to know your facilitator, your peers and the course
  • Live, online interactive workshops (1-hour and 1.5-hours) throughout the course to discuss learnings from the modules
  • Ongoing, expert academic support with collaborative online activities
  • A live, online 3-hour session at the end of the course to review your stakeholder engagement plan.

In addition to the live sessions, participants will need to undertake approximately 22 hours of self-directed online learning during the 4 week course.

Course learning objectives

At the successful completion of this course you should be able to:

  • Identify and categorise stakeholders to develop a stakeholder map
  • Advise organisations on how best to engage with stakeholders through a stakeholder engagement plan
  • Apply a number of stakeholder engagement tactics to your own work context.



  • To complete this online short course, you will need access to a computer or device with adequate internet access and sufficient software and bandwidth to support web conferencing. You will also require an operating system with a web browser compatible with Canvas and Zoom.


Discounts are available for this course as follows:

  •  5% discount for group enrolment of 3 or 4 from the same organisation.
  • 10% discount for group enrolment of 5 to 9 from the same organisation
  • 15% discount for group enrolment of 10 or more from the same organisation
  • 10% discount for UTS students, alumni and UTS staff

Discounts cannot be combined and only one discount can be applied per person per course session. Discounts can only be applied to the full price. Discounts cannot be applied to any offered special price.

How to enrol and obtain your UTS staff discount (UTS staff)

Please contact the team at support@open.uts.edu.au in order to secure your enrolment and staff discount.

How to obtain your discount voucher code for 3+ enrolments from the same organisation:

Email support@open.uts.edu.au with your organisation name and your group enrolment size (3+ or 5+). Note that group enrolments will not be validated until the minimum number of criteria enrolments have been received.

Discounts cannot be combined and only one discount can be applied per person per course session. Discounts can only be applied to the full price. Discounts cannot be applied to any offered special price. 

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Who is this course for?

This course is suitable for a wide range of professionals who engage with stakeholders, including:

  • Managers
  • Communication professionals
  • Community engagement managers or liaison officers
  • Member/employee communication managers
  • Stakeholder managers
  • Public affairs managers
  • Project managers across industries, including the not-for-profit sector.

Book a session

Mon 17 Jul 2023 -
Mon 14 Aug 2023
Expert: Dr Mai Hansford
  • This course will be delivered online through Canvas and Zoom sessions.
  • Online
  • 4 sessions, 7 hours total

Enrolments close 11.59pm AEST Monday 10 July 2023. In addition to the live sessions, participants will need to undertake approximately 22 hours of self-directed online learning during the 4 week course.

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Acknowledgement of Country

UTS acknowledges the Gadigal people of the Eora Nation, the Boorooberongal people of the Dharug Nation, the Bidiagal people and the Gamaygal people, upon whose ancestral lands our university stands. We would also like to pay respect to the Elders both past and present, acknowledging them as the traditional custodians of knowledge for these lands.