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In this course, you will learn why and how to engage, involve and consult your organisation’s stakeholders. You will explore the concepts of stakeholders and engagement through research and contemporary case studies and create stakeholder maps that identify and prioritise stakeholders to inform engagement plans. In addition, you will develop a stakeholder engagement plan and apply your acquired knowledge of tools and tactics to your own workplace.
The course comprises three modules and is delivered over four weeks. The course is part-facilitated and part self-paced.
1. Stakeholders
2. Engagement
3. Stakeholder engagement plan
Over the course, you will be immersed in UTS’s innovative learning experience, with:
At the successful completion of this course you should be able to:
To complete this online course you will need a personal computer with adequate internet access, web conferencing capability and an operating system with a web browser compatible with Canvas and Zoom.
This course is suitable for a wide range of professionals who engage with stakeholders. It is suitable for:
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START DATE |
31 May |
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MODE |
Online |
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DURATION |
30 hrs |
Dr Mai Hansford teaches in the Executive Master and Master of Strategic Communication courses at UTS, as well as in the Bachelor of Communication (Public Communication). She has had extensive experience as a public relations practitioner before joining UTS. Mai strongly advocates the benefits of linking theory and practice – with each informing the other.
Mai's doctoral research examined public relations as a form of storytelling, with the telling and retelling of stories contributing to the formation of cohesive organisations, stakeholder groups and communities.
In addition to the live sessions, participants will need to undertake approximately 22 hours of self-directed online learning during the 4 week course.
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