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Storytelling for Business



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3 wks


Avg 7 hrs/wk

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Use the techniques of fiction and creative non-fiction to find imaginative and persuasive ways to inspire your team and stimulate new business practices. Develop your skills as a story world-builder and story problem-solver to guide your business and its people to success.


About this course

Storytelling techniques such as character and plotting only work when they are situated within a powerful story world. The world of your story is more than the sum of its parts – it’s the meta narrative device that drives every aspect of your business, shaping and holding together your characters (or colleagues), your stories (or messages) and your themes (or brand). The world you create also determines the feel, tone and voice of your business story – the colours, atmospheres and emotional experiences.

During this short course, you’ll examine and apply theories of story world-building from screenwriting, to the world of business. This will help you understand how others see and experience your organisation, and how you can leverage this crucial aspect for a brighter business future. You will also learn how creative non-fiction techniques can help you work with your teams to inspire more creative and collegial practices, ensuring that everyone is living in the same world and contributing to the same journey.

You will also bring to the story table your own issues and challenges, working with other business leaders in a creative and collaborative setting to problem solve.

Digital badge and certificate

A digital badge and certificate will be awarded following the successful completion of any necessary tasks or assessments to demonstrate acquired learning of the short course or for meeting attendance and/or participation requirements.

Learn more about UTS Open digital badges.


Full price: $750 (GST-free)*

Special price: $738 (GST-free)*  This special price is available until, 1 May 2023

*Price subject to change. Please check price at time of purchase. 

Discounts are available for this course. For further details and to verify if you qualify, please check the Discounts section under Additional course information

Enrolment conditions

Course purchase is subject to UTS Open Terms and Conditions. 

COVID-19 response 

UTS complies with latest Government health advice. Delivery of all courses complies with the UTS response to COVID-19.

Additional course information

Course outline

The course comprises three modules and is delivered over three weeks. The course is part-facilitated and part self-paced and uses a wide range of creative and critical texts to support learning. This includes film and TV clips, creative excerpts and academic articles. You will also undertake a range of creative exercises to enhance your understanding of how powerful story worlds are designed and executed.

The following content will be covered during the course:

Module 1: Your external story world

  • Introduction to the concept of a story world
  • Building a story world
  • What is a business story world and why do you need one?
  • Examine case studies and apply your learning to your own business or organisation.

Module 2: Your internal story world

  • Finding the story of your place and your people
  • How to shape your internal story world
  • History, myth and the power of narrative
  • How are you telling your story to your staff?

Module 3: The story room

  • How have other business leaders adapted to change?
  • How can a story world save or reinvent a business?
  • Your issues and challenges – collaborative story problem solving.

Course delivery

Over the course, you will be immersed in UTS’ innovative learning experience with:

  • A live, online 90-minute orientation session to get to know your facilitator and your peers through course-specific social activities
  • A live, online 90-minute workshop with group and academic support to move from general knowledge about the story world to applied work on your story world
  • Ongoing expert academic support with collaborative online activities throughout the course
  • A live, online, 2-hour ‘story room’ simulation exercise to put your story world building skills to the test.

Course learning objectives

Upon successful completion of this course, you should be able to:

  • Understand how story worlds are created in fiction and can be enhanced by creative non-fiction
  • Understand your business as a world that has both internal and external stories to tell and sell
  • Use storytelling skills to understand problems and deliver change
  • Use story analysis skills, being able to identify and apply theory in practice
  • Map, plan and apply the concept of a story world to your own business or organisation.



  • To complete this online short course, you will need access to a computer or device with adequate internet access and sufficient software and bandwidth to support web conferencing. You will also require an operating system with a web browser compatible with Canvas and Zoom.


Discounts are available for this course as follows:

  • 10% discount for UTS student, alumni and UTS staff
  • 10% discount for group enrolment of 5 or more from the same organisation
  • 5% discount for group enrolment of 3 or 4 from the same organisation.

Discounts cannot be combined and only one discount can be applied per person per course session. Discounts can only be applied to the full price. Discounts cannot be applied to any offered special price.

How to obtain your discount voucher code (group enrolments)

  • Please contact the team at with details of group enrolments, to obtain your discount voucher code. Note that group enrolments will not be validated until the minimum number of criteria enrolments have been received.

How to enrol and obtain your UTS staff discount (UTS staff)

How to apply your discount voucher  

  • If you are eligible for a UTS alumni or student discount, please ensure you have provided your UTS student number during checkout. If you are an alumni and have forgotten your UTS student number, email with your full name, UTS degree and year of commencement.  
  • Add this course to your cart 
  • Click on "View Cart" (blue shopping trolley at top right of screen). You will need to sign in or sign up to UTS Open 
  • Enter your eligible code beneath the "Have a discount code?" prompt and click on the blue "Apply" button 
  • Verify your voucher code has been successfully applied before clicking on the blue "Checkout" button. 


Contact us

Please contact if you have any questions about the course content, delivery or requirements.

If your query is in relation to enrolment or payment, please email


Who is this course for?

This course is suitable for professionals who wish to develop skills in storytelling, story world building and story problem-solving to enhance business or organisational practices, including (but not limited to):

  • Business leaders

  • Managers

  • Team leaders

  • Business consultants

  • Entrepreneurs across industries, including the not-for-profit sector.

Acknowledgement of Country

UTS acknowledges the Gadigal people of the Eora Nation, the Boorooberongal people of the Dharug Nation, the Bidiagal people and the Gamaygal people, upon whose ancestral lands our university stands. We would also like to pay respect to the Elders both past and present, acknowledging them as the traditional custodians of knowledge for these lands.