Course structure
The program runs over 2 x 4-hour sessions in consecutive weeks. Each session comprises two modules of the course content. The modules are outlined below.
Module 1 - Discovering and defining your market and investment opportunity
What is the difference between just an idea and a high-potential business concept? This module provides the questions that entrepreneurs and investors ask when assessing market opportunities. By the end of the class, students will be able to know the critical factors to research or review before taking a venture to the next stage.
Module 2 - Designing and building out technology based products
Today, business and technology need to be built in unison. This class provides each of the core elements required to get a technology product designed, built and launched in today's environment. You will learn how the streams of business, people, design and technology all are required to come together to make a high-value technology product.
Module 3 - Market traction, customer acquisition and scaling
How are technology products launched into the market? How do you need to approach getting your first 10, 100 or 100,000 customers? The class provides an insight into the process of obtaining customers for a technology product and the key principles to scaling growth.
Module 4 - Being an entrepreneur and building your team culture
Great tech products and businesses are born from great teams and leaders. This class explores the type of person a tech entrepreneurial leader needs to be to successfully undertake the process of building a technology company. In addition, participants will gain insight into the importance of setting a team's culture as it goes through growth.
Learning outcomes
- Identify the key stages of growth for new, innovative business ventures
- Understand the factors required at each stage for optimal growth
- Forecast potential issues that will occur in the innovation and commercialisation journey and how to avoid them
- Understand the requirements for successful technology and business development
Enrolment conditions
Course purchase is subject to UTS Open Terms and Conditions.
COVID-19 response
UTS complies with latest Government health advice. Delivery of all courses complies with the UTS response to COVID-19.
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