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Digital and social media marketing offer unique opportunities for customer engagement. During this microcredential you’ll explore digital media tools, channels and opportunities shaping the marketing landscape and learn how to deploy them at each stage of the customer journey.
Powered by the world-class teaching and the advanced research expertise of the UTS Business School, this course will explore:
This microcredential has been designed to equip you to:
This microcredential aligns with the 3 credit point subject, Digital and Social Media Marketing (26809) in the Executive Master of Business Administration. This microcredential may qualify for recognition of prior learning at this and other institutions.
This microcredential has been designed to bring your brand to life, whether you’re self-made or working in the start-up, private or public sector.
This course will benefit:
Full price: $2,874 (GST-free)*
*Price subject to change. Please check price at time of purchase.
Discounts are available for this course. For further details and to verify if you qualify, please check the Discounts section under Additional course information.
This course is delivered through a mix of online learning and four live online sessions. The course features a mix of theoretical concepts and application in today’s world, designed to enable participants to solve complex business problems using evidence-based judgement as well as analytical and creative skills.
You’ll have access to online resources and self-directed learning activities and are expected to study online materials provided via the UTS learning management system (Canvas). You'll be expected to complete online learning activities which will help identify knowledge gaps and inform discussions. You’ll also be required to engage in online discussions with your peers and the facilitator.
Online sessions have been designed to present the theory and practice of the course content, as well as review questions and upcoming assessments. You’ll be advised if required to complete pre-work activities before attending the live online sessions. Discussions will focus on the application of concepts, techniques and methods.
A mandatory, online formative assessment provides participants with feedback to direct their self-study. Ongoing general and individual feedback will be provided throughout the course via the Canvas platform. Participants will also receive formal feedback on assessment tasks.
This course is delivered online over seven weeks, with both facilitator-led and self-directed components. You can expect to spend approximately 10 hours per week completing this course.
By the end of the course, you should be able to:
Task 1: Digital campaign or website analysis and social media audit (weighting: 30%)
Task 2: Digital and social media marketing critical evaluation and recommendations report (weighting: 70%)
Participants must achieve at least 50% of the total marks to pass this course.
Discounts are available for this course as follows:
Discounts cannot be combined and only one discount can be applied per person per course session. Discounts can only be applied to the full price. Discounts cannot be applied to any offered special price.
How to obtain your discount voucher code
How to apply your discount voucher
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