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  • The Mind Behind the Money - an Introduction to Behavioural Economics
FREE COURSE

The Mind Behind the Money - an Introduction to Behavioural Economics

Start learning
Free course

START DATE

 Start anytime

MODE

 Online

DURATION

 2 hrs
Start learning

Meet the Experts

Maximilian Reisner

Maximilian Reisner
Course facilitator, Economics Discipline Group

Max is a Behavioural Economist. With close to a decade of experience in both academia and industry, he is partnering with major Australian organisations to help them understand the psychology of why people act, decide, change and buy. Moreover, he guides companies on how to better communicate with the irrational brain, whether it’s fostering employee engagement or inspiring customers to develop a connection with their brand.

Max’s research looks into whether Australians trust their banks’ AI algorithms enough to forego autonomy and are willing to delegate decision-making, how commitment devices can help those struggling with self-control issues, and whether digital in-app nudges can improve credit card repayment in the private banking sector.

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Dr Jason Collins

Dr Jason Collins
Senior Lecturer

Jason is a Senior Lecturer and Program Director for the Graduate Certificate and Master of Behavioural Economics. He joined UTS in January 2022 following a career in industry and government, where he co-founded and led PwC Australia’s behavioural economics practice, and built and led data science and consumer insights teams at the Australian Securities and Investments Commission (ASIC).

Jason has also worked as a lawyer, environmental campaigner, and an economic policy adviser with the Australian Treasury.

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This free course in behavioural economics is an essential tool for individuals and businesses to help them understand the psychology behind consumer behaviour. By learning about the principles of behavioural economics, businesses and professionals can make more informed decisions and improve their customer engagement and business strategies.

About this course

This is a free, self-paced online course.

In this free course you can expect to delve into the fascinating world of behavioural economics with topics like behavioural decision making, game theory, and rationality and incentives. You will gain valuable insights into how individuals and groups make decisions, and how they can be influenced by a variety of factors, including cognitive biases, social norms, and incentives.

Throughout the course, you will explore the role of emotions and intuition in decision-making, and the impact of social influence. You will learn how game theory can be used to model decision-making in real-world situations, and how incentives can be used to shape behaviour. With this newfound knowledge you are better able to navigate complex decision-making scenarios with confidence and clarity.

Key benefits of completing this free course

  • A free short course on behavioural economics can provide you a strong foundation for understanding human behaviour and decision-making, which is valuable in a variety of careers, including finance, marketing and policy making
  • Completing the course can enhance your critical thinking and analytical skills, allowing you to make more informed decisions in both personal and professional settings
  • The course can also provide you with valuable insights into consumer behaviour, which is essential for marketing professionals and business owners to create effective strategies and campaigns
  • Understanding behavioural economics can also be beneficial for policymakers to design policies that influence behaviour in positive ways
  • Knowledge of this field can make you more competitive in the job market and increase your chances of advancing in your career.

Course structure

This course is online and self-paced.

You will learn how you can design better products and services, create more effective marketing campaigns, and make more informed strategic decisions.

Topics covered during the course include:

  • Rationality & incentives in decision making
  • Behavioural decision making
  • Behavioural game theory.

Course learning objectives

By the end of this course, you should be able to:

  • Differentiate between standard economic theory and behavioural economics
  • Interpret the role of behavioural factors in decision making
  • Identify how to design better decision-making contexts.

Who is this course for?

  • Marketing professionals
  • Business leaders and executives
  • Policy makers and government officials
  • Financial advisors and analysts
  • Healthcare professionals
  • Social workers and psychologists
  • Educators and trainers
  • Researchers and analysts in various fields.

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Acknowledgement of Country

UTS acknowledges the Gadigal people of the Eora Nation, the Boorooberongal people of the Dharug Nation, the Bidiagal people and the Gamaygal people, upon whose ancestral lands our university stands. We would also like to pay respect to the Elders both past and present, acknowledging them as the traditional custodians of knowledge for these lands.

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