One of the largest industries in the world, generating $2.5 trillion in global annual revenues and millions of jobs – fashion, is in trouble. Research from McKinsey shows that the fashion industry was responsible for about 4% of global greenhouse gas (GHG) emissions in 2018 (2.1 billion metric tons). Textile waste is another huge issue, with more than 260,000 tonnes going to Australian landfills annually, or about 10kg of textiles per person. As more consumers become aware of fashion’s unsustainable practices and feel the tangible effects of climate change, and governments around the world implement environmental regulations on the sector, businesses must reassess and reform.
What is fashion sustainability?
Fashion sustainability refers to the design, creation and circulation of clothing and accessories in a way that minimises harm to the environment and to society.
Traditional fashion practices have earned their negative reputation due to their extreme impact on the environment. In addition to its direct impacts on climate change due to the energy used in the production and transportation of clothing and textiles, the industry also contributes significantly to air and water pollution, waste generation, deforestation, and the depletion of natural resources. The fast fashion business model has only exacerbated all of these concerns, particularly due to the reliance on synthetic, fossil fuel-based fabrics and excessive quantities of garments produced. Textile waste has been identified as a key priority for the Australian government, and the accumulation of non-biodegradable textiles in landfills has a significant environmental impact, as chemicals can leach into the natural environment where they can harm wildlife and ecosystems and even human health as soil and water become contaminated.
There have been significant advancements in sustainable fashion practices over the past decade. In particular, supply chain traceability initiatives, use of low-impact materials and dyes, and circular practices relating to repair, mending and upcycling of used clothing. There are also a variety of certification systems for materials and production practices that can provide businesses with third-party verification of sustainability improvements, which is increasingly important as concerns over greenwashing are top of mind for both consumers and regulators.
Why should businesses care about fashion sustainability?
- Increased brand loyalty: Consumers are becoming more conscious of their purchases' impact on the environment and society. By offering sustainable fashion options, businesses can appeal to this growing market segment and build brand loyalty.
- Positive brand image: Sustainable fashion communicates to consumers that a business is committed to environmental and social responsibility. This positive brand image can help businesses differentiate themselves from their competitors and attract new customers.
- Improved supply chain management: Sustainable fashion can lead to a more stable and resilient supply chain, as traceable supply chains can help businesses avoid supply chain disruptions and ensure a reliable source of materials and products.
- Compliance with regulations: By adopting sustainable fashion practices, businesses can ensure compliance with the increasing regulations in Australia and abroad, avoiding legal and financial risks.
Want to learn more?
Taking our short course, Intro to Fashion and Sustainability, is a valuable investment for anyone who wants to stay ahead of the curve in the rapidly evolving fashion industry. The course will introduce key concepts of sustainability in fashion, including the environmental and social impacts of the industry, steps that can be taken to promote sustainability, and the ways innovation and technology can aid the industry’s sustainable transition. Fashion jobs of the future will require a foundational understanding of sustainability issues, and Fashion and Sustainability 101 will support all fashion professionals in gaining this knowledge.
