The fashion industry is one of the largest in the world. An estimated 430 million people worldwide work in the sector and global revenues are expected to reach as much as US$1.89 trillion in 2026. While a significant contributor to the global economy, the fashion industry is also making contributions in less desirable ways. Fashion production accounts for 10% of global carbon emissions and 20% of wastewater. More than 10,000 litres of water is needed to produce just a single pair of jeans.
Textile waste is another huge issue, with more than 260,000 tonnes going to Australian landfills annually, or about 10kg of textiles per person. As more consumers become aware of fashion’s unsustainable practices and feel the tangible effects of climate change, and governments around the world implement environmental regulations on the sector, businesses must reassess and reform.
What is fashion sustainability?
Fashion sustainability refers to the design, creation and circulation of clothing and accessories in a way that minimises harm to the environment and to society.
Traditional fashion practices have earned their negative reputation due to their extreme impact on the environment. In addition to its direct impacts on climate change due to the energy used in the production and transportation of clothing and textiles, the industry also contributes significantly to air and water pollution, waste generation, deforestation, and the depletion of natural resources. The fast fashion business model has only exacerbated all of these concerns, particularly due to the reliance on synthetic, fossil fuel-based fabrics and excessive quantities of garments produced. Textile waste has been identified as a key priority for the Australian government, and the accumulation of non-biodegradable textiles in landfills has a significant environmental impact, as chemicals can leach into the natural environment where they can harm wildlife and ecosystems and even human health as soil and water become contaminated.
There have been significant advancements in sustainable fashion practices over the past decade. In particular, supply chain traceability initiatives, use of low-impact materials and dyes, and circular practices relating to repair, mending and upcycling of used clothing. There are also a variety of certification systems for materials and production practices that can provide businesses with third-party verification of sustainability improvements, which is increasingly important as concerns over greenwashing are top of mind for both consumers and regulators.
Why should businesses care about fashion sustainability?
- Increased brand loyalty: Consumers are becoming more conscious of their purchases' impact on the environment and society. By offering sustainable fashion options, businesses can appeal to this growing market segment and build brand loyalty.
- Positive brand image: Sustainable fashion communicates to consumers that a business is committed to environmental and social responsibility. This positive brand image can help businesses differentiate themselves from their competitors and attract new customers.
- Improved supply chain management: Sustainable fashion can lead to a more stable and resilient supply chain, as traceable supply chains can help businesses avoid supply chain disruptions and ensure a reliable source of materials and products.
- Compliance with regulations: By adopting sustainable fashion practices, businesses can ensure compliance with the increasing regulations in Australia and abroad, avoiding legal and financial risks.
Want to learn more?
Our short courses, Sustainable Fashion Materials and Traceability and Transparency in Fashion, are a valuable investment for anyone seeking a foundational understanding of sustainability issues and wanting to stay ahead in the rapidly evolving fashion industry.
