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Entrepreneurial Methods, Tools and Mindsets: Creating Market Fit



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On Campus (Sydney)


2 days


2 days

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During this short course you'll explore entrepreneurial methods, tools and mindsets needed to prototype a product or service and take it to market successfully. You'll learn to develop the skills necessary to create a market fit for your idea and streamline your product pitch. This course explores experimentation and prototyping, basic business modelling and provides an opportunity to hone and practice your pitching skills.

About this course

Over two days, you will explore the methods and frameworks underlying innovative experimentation and business modelling typical of entrepreneurial thinking. Employing practice-focused and hands-on activities, you will quickly learn to apply entrepreneurial methods, tools and mindsets to your own challenges and opportunities, regardless of your industry or role.

This intensive learning experience is based on components of the UTS Executive MBA in Entrepreneurship and Bachelor of Entrepreneurship (Honours) programs. Participants might also  want to consider other short courses in our entrepreneurship series, such as Entrepreneurial Methods, Tools and Mindsets: from Problem to Solution, which focuses on identifying opportunities and developing entrepreneurial solutions.

Digital badge and certificate

A digital badge and certificate will be awarded following the successful completion of any necessary tasks or assessments to demonstrate acquired learning of the short course or for meeting attendance and/or participation requirements.

Learn more about UTS Open digital badges.


Full price: $3,000 (GST-free)*

*Price subject to change. Please check price at time of purchase.

Discounts are available for this course. For further details and to verify if you qualify, please check the Discounts section under Additional course information.

Enrolment conditions

Course purchase is subject to UTS Open Terms and Conditions. 

COVID-19 response 

UTS complies with latest Government health advice. Delivery of all courses complies with the UTS response to COVID-19.

Additional course details

Course outline

Module 1 - Lean Start-up: experimenting with prototypes

This module will introduce you to make simple prototypes of products or services, test them with customers and use their feedback to improve your offer. With as many iterations as needed using as little resources as possible, you will learn key methods and tools of the Lean Start-up methodology. During the module you will:

  • Learn different methods for experimenting with prototypes
  • Learn how to create and test minimum viable products
  • Reflect on your experience through a mastermind session.

Module 2 - Business models: finding market fit

In this module you will learn how to find market fit for new products and services. Understanding key business models, learning tools and methods to test for feasibility and viability will help you decide if a new offering will get traction. During the module you will:

  • Learn different methods and tools to validate feasibility and viability of new solutions
  • Reflect on your experience through a mastermind session.

Module 3 - Lean Start-up: measure everything

In this module you will be introduced to the benefits of measuring the factors that inform how well your product or service is performing in the market. Understanding key dependencies will help you to improve the value proposition as you gain traction. During the module you will:

  • Learn different methods and tools to measure product and service success
  • Reflect on your experience through a mastermind session.

Module 4 - Pitch for support: presenting your proposal

In this module, you will learn how to best present your entrepreneurial proposal when pitching for funding or budgeting purposes. You will practice your pitch and hone your presentation skills. During the module you will:

  • Learn basic presentation and communication skills
  • Reflect on your experience through a mastermind session.

Course learning objectives

Upon completion of this course, you will be able to:

  • Use a reflective method that suits you and your goals
  • Apply methods and mindsets relevant to identifying opportunities, creating solutions, experimenting and testing prototypes
  • Utilise benefits and planning skills from working with peers through mastermind sessions.


Discounts are available for the following:

  • 10% discount for UTS staff, students and alumni
  • 15% discount for 3 or more enrolments from the same organisation.

If you are eligible for any of the discounts above, you will need to obtain a discount code BEFORE you sign up for this course.

Please email with your UTS staff or student number, or provide details of your group enrolment. Once verified, you will be supplied with a voucher code to apply to your cart.

Discounts cannot be combined and only one discount can be applied per person per course session. Discounts can only be applied to the full price. Discounts cannot be applied to any offered special price.


As part of your enrolment, we will provide you with morning tea, lunch and afternoon tea. If you have particular dietary requirements, please ensure you confirm these with our staff by emailing prior to attending your course so we can arrange catering alternatives.  

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Who is this course for?

Whether you're launching your own venture or driving change within your organisation, this course will provide you with the methods, tools and mindsets you need to spark, build and manage the next big thing.

The course is suitable for, but not limited to:

  • Professionals working in organisations who want to think like an entrepreneur to solve problems in their organisation
  • Early-stage founders who want to put themselves in the best position to get from problem-solution fit to product-market fit
  • Intrapreneurs who want to uncover the entrepreneur in themselves.

Acknowledgement of Country

UTS acknowledges the Gadigal people of the Eora Nation, the Boorooberongal people of the Dharug Nation, the Bidiagal people and the Gamaygal people, upon whose ancestral lands our university stands. We would also like to pay respect to the Elders both past and present, acknowledging them as the traditional custodians of knowledge for these lands.