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Behavioural Insights (BI) and Policy Course (Online)

Can a small shift greatly affect outcomes? Behavioural insights (BI) suggest that subtle changes in the way we frame decision-making can have big impacts on behaviour. This course provides an introduction to the field of BI and an overview of the key principles that drive human behaviour.

About this course

Nudge theory and behavioural science are game-changers for policy makers. This short course introduces a range of practical methods and tools that can be used to apply BI to develop more effective policies and services, including BIT’s behavioural insights project methodology (TESTS) and solution design framework (EAST).

Spread across four, weekly, three-hour sessions, this highly interactive course will give you the opportunity to apply what you’ve learnt from the course in between sessions. Each session will include a theoretical component and a short exercise. In between sessions, you will be encouraged to seek opportunities to apply the concepts in the field. Each subsequent session will include a brief recap of the prior one and an opportunity for you to discuss issues you may have encountered when applying the concepts in the field.

Course structure

The following content will be covered during the course:

Session 1

  • Introduction to behavioural insights in public policy and the TESTS framework
  • Target & explore - choosing a BI problem and learning more about it
  • Takeaway task: conduct explore activities to learn more about a policy problem.

Session 2

  • Recap and debrief (including questions/experiences with the takeaway task)
  • Solutions – applying behavioural insights and the EAST framework
  • Takeaway task: identify opportunities for applying solutions in a policy environment.

Session 3

  • Recap and debrief (including questions/experiences with the takeaway task)
  • Trial - running a randomised controlled trial (RCT)
  • Takeaway task: investigate the practicalities of running and RCT.

Session 4

  • Recap and debrief (including questions/experiences with the takeaway task).
  • Scaling and alternative evaluation methods.
  • Wrap up with a final Q&A.

Learning outcomes

At the completion of this short course, you will be able to:

  • Explain what is meant by behavioural insights
  • Illustrate examples of how behavioural insights have been applied in practice to improve policy outcomes
  • Identify opportunities to apply behavioural insights to improve policy outcomes within your field
  • Use practical tools to understand a behavioural problem
  • Apply behavioural insights frameworks such as the TESTS and EAST framework to develop solutions to policy problems
  • Identify and overcome common challenges in designing a robust evaluation.

Delivery style

This online course will be facilitated through an interactive live video link. Registered participants will be able to connect to the video link using Zoom. A reliable internet connection will be required. Video connection details will be made available to each participant prior to the course via Canvas, the UTS Learning Management System (LMS). Course materials, presentations and/or readings will also be made available to participants within Canvas LMS.

In-house training solutions

This course can also be customised and/or delivered in-house. Find out more.


Discount codes are available for the following:

  • 10% discount for UTS alumni
  • 15% discount for for Sunsuper members

If you are eligible for any of the discounts above, you will need to obtain a discount code BEFORE you sign up to this course.

Please email with your UTS staff, student or alumni number or provide details of your group enrolment. Once verified, you will be supplied with a voucher code to apply to your cart.

Please note that discounts cannot be combined. A limit of one discount applies per person per course session.

Who is this course for?

This course is suitable for anyone who is interested in behavioural insights but is not yet familiar with the fundamentals; and who wants to explore how a behavioural insights approach could be applied to improve policy outcomes within their field.        



04 May




12 hrs

Meet the Expert

Dr Rory Gallagher

Dr Rory Gallagher
Managing Director

Rory is Managing Director of the Behavioural Insights Team's (BIT’s) work across Australia and the Asia-Pacific and has been with BIT since its inception in 2010. Based in Sydney since November 2012, Rory led the establishment of the New South Wales Department of Premier and Cabinet’s Behavioural Insights Unit – the first Australian agency dedicated to applying BI to public policy – as well as the development of the inaugural Behavioural Exchange Conference (BX2014 Sydney).  Rory holds a PhD in health and behaviour change from Cambridge University, and he has been a Visiting Fellow at the Singapore Civil Service College since 2014.  Prior to joining BIT, Rory worked in the UK Prime Minister’s Strategy Unit and the UK Department of Education. He is the co-author of ‘Think Small: The surprisingly simple ways to reach big goals’ (2017).

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Book a session

Tue 04 May 2021 -
Tue 25 May 2021
Expert: Dr Rory Gallagher
  • Online via a live video link
  • Online
  • 4 sessions, 12 hours total
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