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Applying Behavioural Insights

Join the ‘nudge’ frontier of behavioural science. It’s where small tweaks yield big shifts; where data and behavioural economics meet policy innovation. Aimed at executives and policy-makers, this executive education short course provides step-by-step processes to analyse, strategise and intervene.

About this course

Can a small shift greatly affect outcomes? Behavioural insights (BI) suggest that subtle changes in the way we frame decision-making can have big impacts on behaviour. Nudge theory and behavioural science are game-changers for policy makers. You will learn BI skills and tools to inform policy, improve public services and deliver positive results for people and communities. Learn step-by-step processes for analysing policy issues, building strategies and developing informed interventions. This tailored three-day workshop develops your expertise in behavioural insights and evaluation methods.

Course Structure 

Behavioural insights draw on research to understand how to influence choices in people’s decision-making. BI focuses on social, cognitive and emotional behaviour, suggesting that subtle changes in the way decisions are framed can have considerable impacts on behaviour.

This tailored capability-building workshop is delivered by the renowned Behavioural Insights Team over three days. It is primarily aimed at middle and senior government policy-makers and will develop your expertise in behavioural insights (BI).

You will learn practical skills, such as applying behavioural science and evaluation techniques to public policy challenges. The course covers the BI skills and tools needed to inform policy, improve public services and deliver positive results for individuals and the community. You will also learn how to conduct robust evaluations of policy interventions.

The five main study areas of this course are:

  1. Behavioural science in policy
  2. Successful solution design
  3. Trial design in practice
  4. Managing a BI project
  5. Evaluation methods.

Learning Outcomes 

By the end of the three-day workshop you will understand a range of behavioural insights fundamental's including:

  • Applying behaviour science in policy. You will have a holistic overview and idea of future government approaches.
  • Successful solution design. Be cognisant of what works, what doesn’t, and whole-of-system considerations.
  • Trial design in practice. Be able to design a BI trial, and be aware of risks, change and robustness.
  • Managing a BI project. Have the practical skills and confidence to manage a BI project.
  • Evaluation methods. Understand a range of evaluation techniques.


COVID-19 Information

UTS is undertaking a number of social distancing initiatives, as informed by NSW Health advice, to help reduce social interactions in support of the government’s efforts to slow the spread of COVID-19. As part of this response, some of our short courses may be postponed to a later date.

Please note however, bookings are open for all courses offered by the Institute for Public Policy and Governance (IPPG). If a course needs to be postponed, participants will have the chance to transfer to a later date, a new course or request a full refund. IPPG will also be offering a range of online or blended learning options facilitated via zoom video conferencing. If you have any questions in the interim, please do not hesitate to contact our team at

Who is this course for?

Professionals with little or some background in behavioural science, who require additional capacity to effectively apply these skills in government, the public sector or non-government organisations. The skills learned can be applied to any workplace or organisation



11 November




3 days

Meet the Expert

Dr Rory Gallagher

Dr Rory Gallagher
Managing Director

Rory is Managing Director of the Behavioural Insights Team's (BIT’s) work across Australia and the Asia-Pacific and has been with BIT since its inception in 2010. Based in Sydney since November 2012, Rory led the establishment of the New South Wales Department of Premier and Cabinet’s Behavioural Insights Unit – the first Australian agency dedicated to applying BI to public policy – as well as the development of the inaugural Behavioural Exchange Conference (BX2014 Sydney).  Rory holds a PhD in health and behaviour change from Cambridge University, and he has been a Visiting Fellow at the Singapore Civil Service College since 2014.  Prior to joining BIT, Rory worked in the UK Prime Minister’s Strategy Unit and the UK Department of Education. He is the co-author of ‘Think Small: The surprisingly simple ways to reach big goals’ (2017).

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Book a session

Wed 11 Nov 2020 -
Fri 13 Nov 2020
Expert: Dr Rory Gallagher
  • UTS – Venue TBC
  • On-campus
  • 3 sessions, 24 hours total
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