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Every business has one asset. It doesn't matter what the business is, whether it is big or small, what the business sells or what it does. That one asset is the name of the business and the names of the goods or services it provides. Those names are part of the trading reputation or brand of the business - and they can be very valuable. Those names can be registered and protected as trademarks. In this course we introduce you to what trademarks are and what they actually do. We explain why you want a trade mark and how to get one.
Learn about trademarks and brand protection from the people who protect them! This course is for anyone who interested in how brand names, logos and graphics can be protected – including by registering them as trademarks. Get some of the critical knowledge required for the Master of Intellectual Property
For those who have a business, product or brand that needs protection.
Jane is an intellectual property barrister who lectures in Trade Marks Law and Trade Marks Practice. She has practised law for over 30 years in a variety of major law firms. Among her recent publications is a chapter on ‘Australia and New Zealand: issues in comparative trade marks law and practice’ for Patents, Trade Marks and Related Rights (Dufty, A; Lahore J. et al, 2017). She also made the New Zealand trade marks law annotations to the Trade Marks Act 1995 (CTH).
Learn tools, processes and methodologies to help you adapt to disruption and complex problems.
Link copyright and human rights and understand the impact on issues like access to education
Build the skills and capability required to lead business improvement projects with confidence.
Explore the legal issues around hiring and severing key personnel
Explore principles and practices for driving greater performance, improving quality and reducing costs.