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Leading Digital Transformation

Having a clear digital strategy is a driver of customer and staff satisfaction and improved efficiency. However, many businesses and organisations ignore its importance. This two-day course will teach you how to assess, develop, implement and lead digital strategy within your organisation.

About this course

In this short course, you will learn how to conceptualise where your organisation currently stands in regard to digital maturity, where you would like it to be in 1/3/5 years’ time and the steps you will need to take in order to get there.

You will explore the choices and trade-offs associated with different digital business models, helping you to frame strategic choices and digital goals with greater clarity. You will also explore how to implement a digital strategy, from setting up the appropriate governance structures, to choosing the right tools and developing the right skills.

The course is more practical than theoretical, culminating in a draft execution plan that participants will develop for their own organisation.

Course structure

Day 1 – Digital strategy

In this module, participants will learn how to choose between different digital business models, how to choose the business’ main point of digital distinction and how to set appropriate digital goals. This will include: 

  • Digital business models - the main business models and how they are applied in practice
  • Points of digital distinction - the main points of digital distinction and how businesses must make trade-offs
  • Digital goals - the best businesses choose an aspirational ‘comparator’ and set detailed targets across a range of front and back-office functions
  • Draft strategic plan – participants will prepare a draft strategic plan for their business and present it to the class.

Day 2 – Digital strategy implementation

In this module, participants will learn to prepare a detailed execution plan, putting structure around a digital strategy and ensuring it translates into tangible results. Topics covered will include:

  • Governance and overview - the need for cross-functional leadership teams, governance forums and funding rigour, to keep digital initiatives on track
  • Digital tools - the need for appropriate hardware, software, processes and data capability, to match a digital strategy
  • Digital skills - the need for the right culture, organisational structure and specialist talent to execute a digital strategy
  • Draft execution plan – participants will prepare a draft execution plan for their business (including a capability ‘gap’ analysis) and present it to the class.

Learning outcomes

Upon successful completion of this course, participants will be able to:

  • Choose between different digital business models
  • Identify and purposefully decide on a main point of digital distinction for the business
  • Set appropriate digital goals
  • Prepare a detailed and well-structured execution plan to implement digital strategy within the organisation.


Discount codes are available for the following:

  • 10% discount for UTS staff, students and alumni
  • 15% discount for 3 or more enrolments from the same organisation.

If you are eligible for any of the discounts above, you will need to obtain a discount code BEFORE you sign up to this course.

Please email with your UTS staff/student number or provide details of your group enrolment. Once verified, you will be supplied with a voucher code to apply to your cart.

Please note that discounts cannot be combined. A limit of one discount applies per person per course session.

Who is this course for?

This course is suitable for (but not limited to):

- Managers in larger businesses or government departments, who need a  broader understanding of digital strategy and planning

- Entrepreneurs, who are starting or growing a business (even if the digital dimension of their business is limited to a customer website)

- Professionals seeking to improve the clarity of an organisation’s digital ambitions and/or the ability to execute the associated plans.


As part of your enrolment, we will provide you with morning tea, lunch and afternoon tea. If you have particular dietary requirements, please ensure you confirm these with our staff prior to attending your course, so that we can arrange for our caterers to provide you with delicious alternatives. Please send all dietary requirements to



12 August




2 days

Meet the Experts

Associate Professor Natalia Nikolova

Associate Professor Natalia Nikolova
Program Director, UTS Futures Academy and Director of Advanced MBA

Natalia is the Director of UTS Advanced MBA. She has a PhD in economic and political sciences from the University of Cologne, Germany, where she was formerly a senior lecturer. Before joining UTS, she was a visiting researcher at the Australian Graduate School of Management.

Natalia’s research focuses on professional services, project-based organisations and innovation. She was a facilitator in the fields of business strategy, management consulting, design thinking, change management and leadership, through her work in UTS' EMBA, MBA and UTS' innovative transdisciplinary programs. She has a strong reputation in designing innovative learning experiences that prepare students for the future of work. Her work in this area has been recognised through an Australian Government Learning & Teaching Citation, a UTS Learning & Teaching Award and a UTS Learning & Teaching Citation. She has facilitated over 100 student consulting projects completed in our EMBA, MBA and BTi programs, with significant value created for clients, students and the University.     


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Toby Roberts

Toby Roberts
Consultant & Financial Services Expert

Toby’s consulting business provides strategic advice to financial services providers and other service firms, helping them to refine their business models, oversee change programs, improve risk profiles and identify new commercial opportunities. Recently, Tony has managed a range of COVID response activities within Westpac’s consumer division, including a restructure of the risk function and advice to the BNK’s Board on digital strategy. He was formerly head of business management for ANZ’s Digital Banking Division, where he helped devise the strategic priorities & operating framework for ANZ’s digital ambitions, establishing ANZ’s Innovation function, and creating a cohesive leadership team for digital banking.

Toby is a legal practitioner and has published extensively, including co-authoring four research papers published by ANZ Research on such topics as the future of Australia’ services industry. He has featured in AFR Op Eds and published articles in a number of legal journals, including IP Asia.

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Book a session

Thu 12 Aug 2021 -
Fri 13 Aug 2021
Expert: Associate Professor Natalia Nikolova, Toby Roberts
  • UTS City Campus | Enrolled participants will be given specific venue locations closer to the start date.
  • On-campus
  • 2 sessions, 14 hours total

Catering is provided for this course. If you have any dietary requirements, please email

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