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SHORT COURSE

Leading Digital Transformation

Having a clear digital strategy is a driver of customer and staff satisfaction and improved efficiency. However, many businesses and organisations ignore its importance. This two-day course will teach you how to assess, develop, implement and lead digital strategy within your organisation.

About this course

In this short course, you will learn how to conceptualise where your organisation currently stands in regard to digital maturity, where you would like it to be in 1/3/5 years’ time and the steps you will need to take in order to get there.

You will explore the choices and trade-offs associated with different digital business models, helping you to frame strategic choices and digital goals with greater clarity. You will also explore how to implement a digital strategy, from setting up the appropriate governance structures, to choosing the right tools and developing the right skills.

The course is more practical than theoretical, culminating in a draft execution plan that participants will develop for their own organisation.

Course structure

Day 1 – Digital strategy

In this module, participants will learn how to choose between different digital business models, how to choose the business’ main point of digital distinction and how to set appropriate digital goals. This will include: 

  • Digital business models - the main business models and how they are applied in practice
  • Points of digital distinction - the main points of digital distinction and how businesses must make trade-offs
  • Digital goals - the best businesses choose an aspirational ‘comparator’ and set detailed targets across a range of front and back-office functions
  • Draft strategic plan – participants will prepare a draft strategic plan for their business and present it to the class.

Day 2 – Digital strategy implementation

In this module, participants will learn to prepare a detailed execution plan, putting structure around a digital strategy and ensuring it translates into tangible results. Topics covered will include:

  • Governance and overview - the need for cross-functional leadership teams, governance forums and funding rigour, to keep digital initiatives on track
  • Digital tools - the need for appropriate hardware, software, processes and data capability, to match a digital strategy
  • Digital skills - the need for the right culture, organisational structure and specialist talent to execute a digital strategy
  • Draft execution plan – participants will prepare a draft execution plan for their business (including a capability ‘gap’ analysis) and present it to the class.

Learning outcomes

Upon successful completion of this course, participants will be able to:

  • Choose between different digital business models
  • Identify and purposefully decide on a main point of digital distinction for the business
  • Set appropriate digital goals
  • Prepare a detailed and well-structured execution plan to implement digital strategy within the organisation.

Discounts

Discount codes are available for the following:

  • 10% discount for UTS staff, students and alumni
  • 15% discount for 3 or more enrolments from the same organisation.

If you are eligible for any of the discounts above, you will need to obtain a discount code BEFORE you sign up to this course.

Please email utsfuturesacademy@uts.edu.au with your UTS staff/student number or provide details of your group enrolment. Once verified, you will be supplied with a voucher code to apply to your cart.

Please note that discounts cannot be combined. A limit of one discount applies per person per course session.

Enrolment conditions

COVID-19 response 

Who is this course for?

This course is suitable for (but not limited to):

  - Managers in larger businesses or government departments, who need a  broader understanding of digital strategy and planning

  - Entrepreneurs, who are starting or growing a business (even if the digital dimension of their business is limited to a customer website)

  - Professionals seeking to improve the clarity of an organisation’s digital ambitions and/or the ability to execute the associated plans.

Catering

As part of your enrolment, we will provide you with morning tea, lunch and afternoon tea. If you have particular dietary requirements, please ensure you confirm these with our staff prior to attending your course, so that we can arrange for our caterers to provide you with delicious alternatives. Please send all dietary requirements to utsfuturesacademy@uts.edu.au.

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