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Highly Effective Sales Techniques

Sales can be a confronting and intimidating undertaking. However, it is the core of what successful businesses do. Take the mystery out of effective sales with our one-day short course on the fundamental skills for effective sales.

About this course

In this course, participants will explore the key skills required by high-performing sales professionals.

Course structure

During this one-day short course, participants will explore and develop their ability in the following topic areas:

  • Critical listening and questioning skills
  • Prospecting skills and sequencing
  • Objection handling.

Thirty days after the intensive short course wraps up, a two-hour online refresher will be provided. During this session, participants will:

  • Review and refresh work covered in the short course
  • Take part in a discussion around work and processes implemented.

Learning outcomes

On successful completion of this course, participants will be able to:

  • Demonstrate critical thinking skills through the application of interpersonal selling skills
  • Present themselves and proposed sales solutions clearly, professionally and persuasively through effective oral communication
  • Learn the art of listening and questioning with a mind for sales
  • Develop prospecting and objection handling skills
  • Demonstrate an understanding of behavioural analysis, how people behave in different circumstances and how best to communicate with each person.


Full price $897 (GST-free)*

*Price subject to change. Please check price at time of purchase.


Discount codes are available for the following:

  • 10% Discount: UTS  student, staff & alumni
  • 15% Discount: for bulk purchases of 3+ enrolments

If you are eligible for any of the discounts above, you will need to obtain a discount code BEFORE you sign up to this course.

Please email with your UTS staff, student or alumni number or provide details of your group enrolment. Once verified, you will be supplied with a voucher code to apply to your cart.

Discounts cannot be combined and only one discount can be applied per person per course session. Discounts can only be applied to the full price and cannot be applied to any offered special price. 

Enrolment conditions

COVID-19 response 

Who is this course for?

This course is essential for front-line sales professionals looking to enhance their sales performance. This could include persons with roles in field sales, business development managers, key account managers, business owners, freelancers and sole traders responsible for customer acquisition.

Participants may benefit through development of the following areas:-

- Increased ability and confidence in prospecting

- Improved objection handling

- More effective moving of qualified sales through the sales process.


As part of your enrolment, we will provide you with morning tea, lunch and afternoon tea. If you have particular dietary requirements, please ensure you confirm these with our staff prior to attending your course so that we can arrange for our caterers to provide you with delicious alternatives. Please send all dietary requirements to

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