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Applying behavioural insights

Join the ‘nudge’ frontier of behavioural science. It’s where small tweaks yield big shifts; where data and behavioural economics meet policy innovation. Aimed at executives and policy-makers, this executive education short course provides step-by-step processes to analyse, strategise and intervene.

About this course

Can a small shift greatly affect outcomes? Behavioural insights (BI) suggest that subtle changes in the way we frame decision-making can have big impacts on behaviour. Nudge theory and behavioural science are game-changers for policy makers. You will learn BI skills and tools to inform policy, improve public services and deliver positive results for people and communities. Learn step-by-step processes for analysing policy issues, building strategies and developing informed interventions. This tailored three-day workshop develops your expertise in behavioural insights and evaluation methods.

Course Structrue 

Behavioural insights draw on research to understand how to influence choices in people’s decision-making. BI focuses on social, cognitive and emotional behaviour, suggesting that subtle changes in the way decisions are framed can have considerable impacts on behaviour.

This tailored capability-building workshop is delivered by the renowned Behavioural Insights Team over three days. It is primarily aimed at middle and senior government policy-makers and will develop your expertise in behavioural insights (BI).

You will learn practical skills, such as applying behavioural science and evaluation techniques to public policy challenges. The course covers the BI skills and tools needed to inform policy, improve public services and deliver positive results for individuals and the community. You will also learn how to conduct robust evaluations of policy interventions.

The five main study areas of this course are:

  • Behavioural science in policy
  • Successful solution design
  • Trial design in practice
  • Managing a BI project
  • Evaluation Methods


Learning Outcomes 

By the end of the three-day workshop, you will understand a range of behavioural insights fundamentals including:

  • Applying behaviour science in policy. You will have a holistic overview and idea of future government approaches.
  • Successful solution design. Be cognisant of what works, what doesn’t, and whole-of-system considerations.
  • Trial design in practice. Be able to design a BI trial, and be aware of risks, change and robustness.
  • Managing a BI project. Have the practical skills and confidence to manage a BI project.
  • Evaluation methods. Understand a range of evaluation techniques..

Who is this course for?

Professionals with little or some background in behavioural science, who require additional capacity to effectively apply these skills in government, the public sector or NGO’s. The skills learned can be applied to any workplace or organisation



01 April




3 days

Meet the Expert

Rory Gallagher

Rory Gallagher
Managing Director, The Behavioural Insights Team

Rory is Managing Director of BIT’s work across Australia and the Asia-Pacific, and has been with BIT since its inception in 2010. Based in Sydney since November 2012, Rory led the establishment of the New South Wales Department of Premier and Cabinet’s Behavioural Insights Unit – the first Australian agency dedicated to applying BI to public policy – as well as the development of the inaugural Behavioural Exchange Conference (BX2014 Sydney).  Rory holds a PhD in health and behaviour change from Cambridge University, and he has been a Visiting Fellow at the Singapore Civil Service College since 2014.  Prior to joining BIT, Rory worked in the UK Prime Minister’s Strategy Unit and the UK Department of Education. He is the co-author of ‘Think Small: The surprisingly simple ways to reach big goals’ (2017).

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Book a session

09:00 AM, Wednesday, 01 April
Expert: Rory Gallagher
  • Wednesday, 01 April
  • 3 days
  • On-campus
  • 1-3 April 2020, 9am-5pm | UTS Building 1, Level 21, 15 Broadway, Ultimo

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