This microcredential runs over two days in person on the UTS Campus and two evenings follow up sessions online via Zoom. Online resources and self-paced tasks are provided using the UTS Canvas learning portal. Course content includes:
Introduction to editorial design and business communication
- What is editorial design?
- What is the strategic role of design?: orders of design; design rhetoric
- The role of design thinking.
The disappointment and frustration of PowerPoint
- Types, purposes and experiences of presentations
- How PowerPoint constrains how we think
- Sharing stories of horror and delight: critiquing, analysing and improving
- Group presentation and critique.
The power of editorial design (part one - the essentials)
- Creativity: great editorial design as a proxy for all design
- How do designers go about the task? Videos and chats with editorial designers
What’s under the hood? Introducing essentials of effective design.
- The task
- Desired outcome
Homework reveal and discussion
- Exercise: how do designers go about it?
The power of editorial design (part two – visual rhetoric)
- Editorial’s ability to connect and persuade
- The power of culture, concept, and metaphor to create meaning
- Cognitive load
- Guided discussion
- Exercise: build a visual argument.
Exercise reveal and discussion
- Editorial design essentials
- Talk: the power of the visual
- Exercise: communication in business.
Your challenge: Business editorial design exercise
Online - showcase
- Showcase your challenge homework
- Group critique and feedback.
- Resources for better communication design.
This course will be taught primarily through face-to-face learning and hands-on workshops. Pre-learning and follow up feedback sessions will take place remotely, over Zoom. Supplementary material will be available through UTS Canvas.