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This practical microcredential enables participants to transform how they approach their business presentations, through harnessing classic design principles and techniques. It introduces participants to the fundamentals of good design and gives them practical tools and tips to create more meaningful and persuasive storytelling, in a business context.
Through lectures, exercises and critiques, this microcredential will accelerate participants in their persuasive storytelling ability. It will demonstrate how good editorial design is not accidental and contains all the elements that can be used to increase the humanity, connection and influence of daily business communications.
The microcredential traverses core storytelling and design principles to build context, knowledge and conceptual thinking capacity.
By completing this microcredential, you will gain the fundamental frameworks, understanding and skills required to be more effective and persuasive in your communications at work.
This microcredential aligns with the 3 credit point subject, The Power of Design: to Improve Your Business Communications (89037) in the following postgraduate offering: Master of Design (C04243). This microcredential may qualify for recognition of prior learning at this and other institutions.
This microcredential is designed for anyone who needs to communicate ideas and build persuasive arguments in business, but feels frustrated by their current tools and ways of communicating. It is suitable for anybody who has to use common tools, such as PowerPoint or Keynote to communicate and persuade and would like their slides and presentations to be more impactful and effective.
This microcredential will particularly benefit those in the fields of:
Full price: $2,195 (GST-free)*
Special price: $1,975 (GST-free)* to help build your future-focused skills during COVID-19, this course is currently offered at a reduced rate of $1,975 (full price $2,195).
*Price subject to change. Please check price at time of purchase.
Discounts are available for this course. For further details and to verify if you qualify, please check the Discounts section under Additional course information.
This microcredential runs over two days in person on the UTS Campus and two evenings follow up sessions online via Zoom. Online resources and self-paced tasks are provided using the UTS Canvas learning portal. Course content includes:
Introduction to editorial design and business communication
The disappointment and frustration of PowerPoint
The power of editorial design (part one - the essentials)
What’s under the hood? Introducing essentials of effective design.
Homework reveal and discussion
The power of editorial design (part two – visual rhetoric)
Exercise reveal and discussion
Your challenge: Business editorial design exercise
Online - showcase
This course will be taught primarily through face-to-face learning and hands-on workshops. Pre-learning and follow up feedback sessions will take place remotely, over Zoom. Supplementary material will be available through UTS Canvas.
After completing this microcredential, you’ll have a better understanding of:
Assessment will be pass/fail.
Discounts are available for this course as follows:
Discounts cannot be combined and only one discount can be applied per person per course session. Discounts can only be applied to the full price. Discounts cannot be applied to any offered special price.
How to obtain your discount voucher code
How to apply your discount voucher
|Avg 10 hrs p/w|
James is founder and director of de Luxe & Associates, an Australian-based strategic design consultancy that has worked with global media and editorial clients on design and publishing strategy projects. James was Senior Director, Strategy, at Second Road—an Accenture strategy company employing design methods to build a strategic vision and reimagine value-creation for clients across all enterprise sectors.
From 2011 to the end of 2017, James worked in the USA as Creative Director at Harvard Business Review. This role centred around building design quality and harnessing design to transform the legendary brand from a traditional heritage business to a dynamic digital media organisation, resulting in significant increases in sales, subscribers and commercial revenue.
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