What Does Facebook Know About You?

Facebook is rarely out of the news, partly due to concern over how much it’s shaping our consumption of that news. But what data does Facebook have on us, and how can that data be used?

About this course

This is a free, self-paced online course.

In this taster course, interdisciplinary researchers will guide you through some of the practical methods and tools you can use to investigate Facebook’s data on you – even if you don’t have an account with them!

Course structure

The following content will be covered:

What does Facebook know?
How well does Facebook know you?
Data leaks, breaches, access and privacy
A challenge to test the knowledge that you have gained.

Why you should do this course

Find out what data Facebook holds about you, with a hands-on exercise and tools
Learn what your data says about you, and how that can be used to gain your influence
Gain practical insights into issues of privacy and data ethics
Gain a taste of how we work in the UTS Master of Data and Science Innovation.

Who is this course for?

This course is suitable for those who want to gain a greater understanding of the data Facebook collects.

Meet the Expert

Dr Kirsty Kitto

Associate Professor, UTS Master of Data Science

Kirsty’s research models the many ways in which humans interact with information and how this can change as a result of context. She is working towards providing unified mathematical and computational models of contextuality, which often results in apparently complex and unpredictable human behaviour. She received an ARC Postdoctoral Fellowship for a Discovery Project investigating this problem.

Kirsty has collaborated on projects with people from a wide range of fields, including physics, experimental psychology, cognitive science, computer science, social psychology, education and computational linguistics.

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Dr Simon Knight

Senior Lecturer, UTS Master of Data Science

Evidence and argumentation are increasingly under the spotlight. Simon’s broad background in educational research has led him to focus on how people think about knowledge and evidence and take action in regard to that knowledge. In particular, he has investigated how teachers think about and use data in their practice and how we can support students to navigate complex evidence through technologies.

Simon’s teaching now focuses particularly on quantitative literacy and teaching students to spot where statistical information has been used well, poorly, or omitted where it should not have been. He is the Director of the UTS Centre for Research on Learning in a Technological Society, and lead of the Faculty of Transdisciplinary Innovation research team on Transformative Learning.

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Acknowledgement of Country

UTS acknowledges the Gadigal people of the Eora Nation, the Boorooberongal people of the Dharug Nation, the Bidiagal people and the Gamaygal people, upon whose ancestral lands our university stands. We would also like to pay respect to the Elders both past and present, acknowledging them as the traditional custodians of knowledge for these lands.

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What Does Facebook Know about You?

Facebook is rarely out of the news, partly due to concern over how much it’s shaping our consumption of that news. But what data does Facebook have on us, and how can that data be used?

About this course

Course structure

Why you should do this course

Who is this course for?

Meet the Expert

Related Courses

Modern Slavery in the Home

Human Rights and Emerging Technologies: Research and Capacity Building

Human Rights and Emerging Technologies: an Interdisciplinary Approach

Statistical Thinking

Forecasting NBN Broadband Service Demand

Machine Learning in Train Network Operations

Acknowledgement of Country

START DATE	Start anytime
MODE	Online
DURATION	Self paced