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  • What Does Facebook Know About You?
FREE COURSE

What Does Facebook Know About You?

Start learning
Free course

START DATE

Start anytime

MODE

Online

DURATION

2 hrs
Start learning

Meet the Expert

Dr Kirsty Kitto

Dr Kirsty Kitto
Associate Professor, UTS Master of Data Science

Kirsty’s research models the many ways in which humans interact with information and how this can change as a result of context. She is working towards providing unified mathematical and computational models of contextuality, which often results in apparently complex and unpredictable human behaviour. She received an ARC Postdoctoral Fellowship for a Discovery Project investigating this problem.

Kirsty has collaborated on projects with people from a wide range of fields, including physics, experimental psychology, cognitive science, computer science, social psychology, education and computational linguistics.

More Less

Dr Simon Knight

Dr Simon Knight
Senior Lecturer, UTS Master of Data Science

Evidence and argumentation are increasingly under the spotlight. Simon’s broad background in educational research has led him to focus on how people think about knowledge and evidence and take action in regard to that knowledge. In particular, he has investigated how teachers think about and use data in their practice and how we can support students to navigate complex evidence through technologies. 

Simon’s teaching now focuses particularly on quantitative literacy and teaching students to spot where statistical information has been used well, poorly, or omitted where it should not have been. He is the Director of the UTS Centre for Research on Learning in a Technological Society, and lead of the Faculty of Transdisciplinary Innovation research team on Transformative Learning.

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Facebook is rarely out of the news, partly due to concern over how much it’s shaping our consumption of that news. But what data does Facebook have on us, and how can that data be used?

About this course

This is a free, self-paced online course.

In this free course, interdisciplinary researchers will guide you through some of the practical methods and tools you can use to investigate Facebook’s data on you – even if you don’t have an account with them!

This course provides a taste of how we work in the Master of Data Science and Innovation.

Course structure

The following content will be covered:

  • What does Facebook know?
  • How well does Facebook know you?
  • Data leaks, breaches, access and privacy
  • A challenge to test the knowledge that you have gained.

Learning outcomes

  • Identify the data that Facebook holds about you.
  • Describe what your data says about you, and how that can be used to gain your influence.
  • Discuss issues of privacy and data ethics.

Who is this course for?

This course is suitable for those who want to gain a greater understanding of the data Facebook collects. 

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