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Protect your Brand

A registered trade mark is the legal means to protect your business’s most valuable asset: its brand and the brand of its goods and services. Through this course you will learn what you need to know and do to make sure your brand is safe

Self-paced
3-5 hours
Start anytime
Free

About this course

Every business has one asset. It doesn't matter what the business is, whether it is big or small, what the business sells or what it does. That one asset is the name of the business and the names of the goods or services it provides. Those names are part of the trading reputation or brand of the business - and they can be very valuable. Those names can be registered and protected as trademarks. In this course we introduce you to what trademarks are and what they actually do. We explain why you want a trade mark and how to get one.

Course structure

  1. What is a trade mark?
  2. Why do I want one?
  3. How do I get one?

Why you should do this course

Learn about trademarks and brand protection from the people who protect them! This course is for anyone who interested in how brand names, logos and graphics can be protected – including by registering them as trademarks. Get some of the critical knowledge required for the Master of Intellectual Property

Meet the experts

Learn about trademarks and brand protection from the people who protect them!

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